People

Versace success story

Walk and ye shall reach. Following this biblical truth, the famous fashion designer Gianni Versace has come a long way from the very bottom to a stunning success. This article will tell you how he did it.
Versace-logo
Start out small.
It was 2 December 1946. It was then that a boy named Gianni was born in the poor Italian family of Versace.
From an early age, the child craved attention deprived to him. Perhaps this is what inspired him to be constantly on guard and try to establish himself in every possible way.
To be a little closer to his mother, Gianni joined her at her work. Francesca Versace dedicated her whole life to sewing and spent a lot of time in the studio, where she took her son with her. Gianni used to recall that he
had always been surrounded by dresses sewn by his mother. He considered this as the rst sign of his future success in the fashion industry.
Watching Francesca work, her son learned the basics of tailoring: the boy got a grasp of fabrics and accessories, developed the subtle taste, as well as mastered the art of sketching. Once nine-year-old Gianni returned from school with an angry note from the headmaster, «You should pay more attention to your son’s upbring
ing. You have a real sexual deviant!». The headmaster got this idea from sketches the boy was drawing non-stop throughout lessons and breaks.
On paper, the silhouettes of Sophia Loren and Gina Lollobrigida with their tempting curves were dressed up
in beautiful evening dresses created by Gianni’s imagination.
But when it comes to the future designer’s development, nothing could come close to taking measure ments that his mother did for her clients. Once Gianni saw Francesca wrapping a charming woman in а beautiful fabric. It left such a lasting impression, that  he placed almost the greatest focus on the tting-up process in the future.

Despite the visible talent of their son, however, his parents predicted him a career in architecture. It inuenced his choice when Gianni applied to the university.
gianni
What will be, shall be.
However, what is meant to be is meant to be. Gianni’s mother, ardent supporter of him becoming an architect, demanded that he left the university. Left alone with the orders of customers, she could not cope with the work and needed help.
So eighteen-year-old Gianni once again became a tailor. Diving back into the familiar provincial world of dress-making, he kept up global trends while visiting fashion shows in Paris, London, and Rome.
Persistent and high-quality work made Gianni famous outside his home town. In 1970, a wealthy business
man oered him an opportunity to conquer Milan. Young Versace did not doubt for a minute that he will achieve his goals in the city of dreams.
Gianni cooperated with prestigious fashion houses such as Vallentino, Genny, etc. But the images of wealth and  aught, the aspiring designer started to bring all his memories to life. Catwalk was ooded with skimpy narrow skirts, deep neckline and all-time high heels.

Openness and boldness became the key to the success of Versace House. The great Armani once said, commenting on the next show, that Gianni turned fashion into a real pornographic show.
However, Versace shrugged o all the criticism, and in 1978, he released his brilliant collection of evening
dresses that made him famous all over the world. And in 1982, the designer decided to literally dazzle his fans. All the dresses from his new collection were decorated with sparkling sequins.
The eect was simply stunning. And all of this was thanks to Gianni’s love for experiments. He was never afraid to create something new, combining “fragile” silk with metal inserts, and genuine leather with faux fur.
versace_p017Versace-women-ss18-post-show-bts-08
If you’ve got it, flaunt it!
Then came universal recognition, huge prots and admiration of millions. The list of fans and clients of
Versace added such well-known names as Princess Diana, Madonna, Sting, Elton John.
Gianni sometimes made friends with them in rather original ways. For example, once he showered Sylvester Stallone and Claudia Schier’s home with all sorts of gifts: fabrics, pillows, dishes. In return, the celebrities agreed to be photographed for fashion magazines naked, covering themselves only with dishes depicting the main symbol of Versace, the Medusa Head.
Realizing his greatness in the fashion world, Versace would often go on a splurge. He bought expensive houses, luxury cars and threw wild parties through the night. At these parties, Gianni met his two love interests, who, like the designer himself, were gay. And if Antonio D’Amico was ocially recognized as Versace’s signicant other, Andrew Cunanan remained in the shadows. This led him to a decision to murder Gianni.
On 15 July 1997, Cunanan shot Versace.
After the death of the legendary fashion designer, his business was inherited by his younger sister. Donatella
took the helm and has been doing great to this day. The Versace network is actively developing, attracting an
increasing number of fans, including Gwyneth Paltrow, as well as the Beckham family.
At the same time, the whole world is waiting for new designs from a well-known brand, for unique and special looks. Let them come with boldness and abandon.

Italian designer Donatella Versace acknowledges the audience at the end of the Versace Spring-Summer 2012 Menswear collection on June 20, 2011 during the Men's fashion week in Milan. AFP PHOTO / OLIVIER MORIN

versace_1280_851606566